For the love of your business

Articles to LIFT Your Life and Business

3 Things You Should Never Do On Social Media

Social media offers you an amazing opportunity to authentically connect with clients, build brand awareness, and dramatically boost sales. When done right, social media can propel even a tiny business into a global phenomenon overnight. When done wrong, however, social media can do incredible damage to your brand in just as short of a time […]

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4 Big-Time Benefits of Content Marketing You Shouldn’t Miss Out On

Content is king. If you’re business is involved with IT or digital media, you’ve undoubtedly heard this popular adage more than a few times. The phrase originally entered our lexicon when Bill Gates used it as the title of an essay he posted to the Microsoft website in 1996. In addition to the title, Gates […]

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Navigating State Laws Governing Business Names

One of the coolest parts of owning a business is getting to come up with its name. On the creative side, you’re choosing a name to represent and encapsulate the essence of your life’s work. On the practical side, you’re trying to come up with something that will most effectively grab the interest of potential […]

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4 Big-Time Benefits of Effective Business Systems

From payroll and project management to invoicing and inventory, business systems are vital to your organization’s efficiency and sustainability. Without effective systems, your team is likely to become bogged down by the countless small tasks they must complete on a daily basis just for your business to function. While many basic processes may not seem […]

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How to Save Big Money on Your 2018 Taxes—Part 2

In the first part of this series, we discussed the initial steps to take to save big on your 2018 taxes. Here, we continue with the next steps in this process. Taxes are a thorn in just about every entrepreneur’s side. Indeed, taxes are your single biggest business expense. Fortunately, it’s fairly easy to reduce […]

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How to Save Big Money on Your 2018 Taxes—Part 1

Realizing that your biggest personal and business expense, bar none, is taxes can be quite a shock. Indeed, seeing so much of your hard-earned money end up in the government’s hands can feel like a shakedown. Fortunately, focusing just a little time and effort on strategically reducing your taxes can pay huge dividends. The first […]

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The Dirty Little Secret of Business Ownership No One Wants to Talk About

As an entrepreneur, you’re no doubt extremely talented and driven when it comes to your core product or service. Whether you develop smartphone apps, provide healthcare services, or brew craft beer, without a high level of confidence and passion for your particular trade, you probably never would’ve gone into business in the first place. On […]

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Start Accepting Cryptocurrency Payments in 3 Easy Steps

There’s currently more than 1,300 different forms of cryptocurrency like Bitcoin traveling through cyberspace, with a total value of more than $575 billion. While some people buy and hold crypto as an investment opportunity, many consumers use it just like other forms of currency—to purchase good and services. From lower fees, enhanced security, and the […]

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Secure Your Financial Future By Focusing on Cash Flow Instead of Accumulation

The typical formula for financial planning is to earn enough income, so you can invest a portion of it with Wall Street in hopes that one day you’ll accumulate enough wealth to retire. The plan is to sock enough money away over 30+ years and pray these investments eventually grow ample enough for you to […]

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What You Should Know About Rewards-Based Crowdfunding

The web has revolutionized business operations in numerous ways: email, social-media marketing, and online job recruiting are just a few of the biggies. But another innovation is dramatically enhancing your ability to obtain business financing via online crowdfunding. Whether it’s equity crowdfunding, rewards crowdfunding, donation crowdfunding, or lending crowdfunding, these methods allow you to solicit […]

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New Tax Savings Available Using Section 179 and Bonus Depreciation

With the end of the year approaching, it’s time to think about taxes again. While tax planning might not be the most exciting part of your job, with the right strategies in place, you can keep a lot more of the money your company brings in. Without proper planning, taxes can be your biggest expense, […]

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