For the love of your business

Articles to LIFT Your Life and Business

Hiring? Great! Here’s How to Get Started with Your First Employee

Up until now, you alone have been running your small business. Now you need help. The moment when a small business owner decides to hire his or her first employee is one of triumph. Conversely, knowing how to start the hiring process can be a moment of confusion. If you’re ready to hire your first […]

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How to Leverage Company Culture to Build a Successful Brand

Building a brand can transform your business into an enduring household name. But how do you build a brand when you are starting from scratch? One good place to start is developing a consistent company culture. Company culture can be leveraged to create a unique and memorable company identity. More than just a corporate buzzword, […]

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Steps You Can Take Tomorrow to Become More Productive In Your Business

The daily grind can be a real challenge. It can be difficult to stay motivated at work and focused on the right things, particularly when financial times are hard or deadlines are compressed and the pull of social media can be so strong. Taking a step back and reorienting yourself regularly can help increase your […]

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Industry-Based Business Marketing Strategies: Tailor-Fit Your Approach!

Marketing your small business can be difficult. Depending on your product or service, any particular strategy may or may not be the best fit for you. So how do you know where to begin? Fortunately, you don’t have to go it alone. Online resources such as Entrepreneur provide quick ways for you to assess your […]

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Need Capital? Women Entrepreneurs Continue to Grapple with Gender Disparity in Business Capital Accessibility

The small business sector is a major force in the American economy, responsible for two-thirds of jobs in the private sector. But despite significant progress, female business owners continue to suffer from a gender gap in factors that influence small business financing. Often this is simply because women are less likely to identify what they […]

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Overcoming Small Business Challenges through Operational Strategies

As with so many things in life, some of the same qualities that help small businesses succeed, can also lead to their demise. Fortunately, much of that risk can be lessened through operational excellence. For example, the owners and managers of small businesses often know each other before they go into business together. Sometimes, they’re […]

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Personal Growth as the Path to Support Financial Growth of Your Business

Many businesses can be started with a small financial investment. Online consignment, pet-sitting, and ride-share driver are just a few. But to grow your business, you need not just capital but internal insight. You need to understand just what makes you tick, otherwise the business will either quickly take over your life or it is […]

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Become More Successful by Recharging on Weekends

The “work hard, play hard” attitude has infiltrated American sportswear and music. And it can also be applied to our attitudes about the balance between our professional and personal lives. A study from Stanford University examined the effect of working long hours on productivity. The results may surprise you: Employees who regularly worked more than […]

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Common Ways to Finance a Small Business

If you have decided to take the plunge into the world of small business, you are likely evaluating finance options. Most businesses require some initial influx to cover startup costs. Before you embark on the exciting journey of owning a small business, however, it is important that you evaluate the financing options available to you. […]

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Do your family, friends or spouse see your business as a hobby and not a real deal business venture?

If you are relatively new in business, you may find that one of your biggest challenges is facing the reality that the people in your life aren’t taking your entrepreneurial endeavors seriously. This can show up in a variety of ways which undermine your success, including: Interrupting you when you’re trying to focus on your […]

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Never Underestimate the Power of an Older Employee

The inclusion of older employees in the workforce benefits companies, the economy, and the employees themselves. More people are choosing to work later in life, sometimes to delay retirement and boost their Social Security check. Often, however, mature workers choose work as a means to remain engaged and relevant. Contributions of Mature Employees Hiring, training, […]

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