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Articles to LIFT Your Life and Business

4 Big-Time Benefits of Content Marketing You Shouldn’t Miss Out On

Content is king. If you’re business is involved with IT or digital media, you’ve undoubtedly heard this popular adage more than a few times. The phrase originally entered our lexicon when Bill Gates used it as the title of an essay he posted to the Microsoft website in 1996. In addition to the title, Gates […]

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Protecting Your Intellectual Property Early On Is Vital

When it comes to intellectual property (IP), you’re probably familiar with things like patents, trademarks, and copyrights. Yet, these are just terms describing how businesses can legally protect certain types of IP. Though such terms offer a general idea about what IP is, they don’t fully explain how it works. And whether you know it […]

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What Happens to Your Company’s Facebook Page When You Die?

While Facebook has recently developed user-friendly options for managing your personal profile in the event of your death, the company has yet to develop any streamlined way to handle your business accounts once you’re gone. Indeed, a Google search of “what happens to my Facebook account when I die” turns up tons of hits related […]

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How to Protect Your Trademark in Foreign Countries

Globalization and digital technology have made the world seem like a much smaller place. And though the enhanced ability to reach international markets can be a major advantage for your business, it also opens up new complications with intellectual property rights. This is especially true when it comes to foreign trademark infringement. Trademarks are used […]

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Protect Your Intellectual Property with Work for Hire Clauses

Rather than hiring full-time employees, you may choose to use independent contractors (IC) to handle the bulk of your creative tasks, such as art, logo design, photography, and content writing. For sure, working with ICs can save your company quite a bit of money, because unlike with W-2 employees, you’re not required to pay your […]

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Gain Instant Recognition, Respect, and Reputation With a Killer Logo

When launching a startup, one of your most pressing matters is getting your company’s name and identity out there—and having people remember it. But in many industries, getting your business recognized among a sea of competitors can be a daunting task. Like it or not, your company’s success and failure could be largely a matter […]

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Tips for Increasing a Small Business’ Online Presence

In today’s digital-everything world, nearly every business—no matter how small—has some degree of online presence. Some, like e-commerce shops, may operate completely online, while even brick and mortar businesses likely have a website and Facebook account. However, unless you’re an online-marketing guru, building your business’ online presence can be challenging. Here we’ll offer valuable tips […]

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Protect Your Intellectual Property With Copyrights

Just about every business owner—whether they know it or not—has created some form of intellectual property (IP) during the life of their company. IP is an extremely important part of your business. Indeed, valuation experts estimate that IP makes up 40% to 90% of the total value of some companies. When it comes to IP […]

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4 Intellectual Property Myths Business Owners Should Be Aware Of

Many small business owners fail to realize just how valuable their intellectual property is. But the fact is, intellectual property (IP) makes up between 40% to 90% of the total value of some companies, according valuation experts. Given this, it’s extremely important that these assets are well protected if you have them—and you probably do, […]

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Brand or Bust? Why Branding Is Essential to the Longevity of Your Business

A strong, identifiable brand is an invaluable asset to any company. Many businesses can reap major rewards by building a brand image that accurately reflects the strength of the company. And in today’s business world, branding is necessary for businesses looking for longevity and growth. So, what do small businesses need to know about branding […]

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How to Achieve Sustainable Business Growth

You’ve put in the time to get your business off the ground and now you’re up and running. You have a product or service that’s selling well, team support to keep everyone happy and a proven income model. Congratulations! You’ve overcome the biggest obstacle to business sustainability. Surviving the startup phase is often the toughest […]

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