For the love of your business

Articles to LIFT Your Life and Business

Brand or Bust? Why Branding Is Essential to the Longevity of Your Business

A strong, identifiable brand is an invaluable asset to any company. Many businesses can reap major rewards by building a brand image that accurately reflects the strength of the company. And in today’s business world, branding is necessary for businesses looking for longevity and growth. So, what do small businesses need to know about branding […]

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How to Achieve Sustainable Business Growth

You’ve put in the time to get your business off the ground and now you’re up and running. You have a product or service that’s selling well, team support to keep everyone happy and a proven income model. Congratulations! You’ve overcome the biggest obstacle to business sustainability. Surviving the startup phase is often the toughest […]

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Trade Secret Law Reform: The Basics

Many businesses maintain an industry advantage through control and utilization of trade secrets. Be it a formula, a design, or a process, trade secrets can provide advantages over the competition. Not surprisingly, trade secret misappropriation is a serious concern for many businesses. Until recently, it’s been state law at the forefront of regulating and protecting […]

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How Do You Apply for Copyright Protection?

Some businesses rely on their ability to create and sell or otherwise leverage their original works. Obtaining a copyright for those works is not just important, it can actually make or break the business by allowing the owner to pursue copyright violations aggressively. Getting a copyright is not difficult. It just takes a little time […]

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Do your family, friends or spouse see your business as a hobby and not a real deal business venture?

If you are relatively new in business, you may find that one of your biggest challenges is facing the reality that the people in your life aren’t taking your entrepreneurial endeavors seriously. This can show up in a variety of ways which undermine your success, including: Interrupting you when you’re trying to focus on your […]

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Broaden Your Business Market Landscape: Venture Overseas!

Today, we live in a truly global economy, so much so that it is often natural to consider expanding by doing business overseas. The Internet helps make this quicker and easier than ever before. Before moving to global operations, however, it is important to consider how that decision will affect marketing, shipping and delivery, tax, […]

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Asset Protection for the Small Business Owner

According to the U.S. Small Business Association, small businesses create almost two of every three jobs in the U.S. every year, and half of working Americans are either owners or employees of a small business. The SBA advises entrepreneurs to seek counsel while in the initial phases of getting a business off the ground. As […]

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Starting a New Business? Consider These Legal Tips and Tricks for Rapid Success!

Most entrepreneurs feel overwhelmed by all of the decisions that must be made when they are first starting a business. Many of the initial decisions you make can have long-lasting consequences and impact on your ability to grow, so you want to get it right! Below are a few tips to consider when launching your […]

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These 3 Legal Risks Can Bust Your Business

While there is no such thing as a business with no risk, most savvy business owners look for ways to mitigate risk as much as possible. Being aware of these three legal risks will create an understanding for the future of your business. Trusting a verbal or handshake agreement. This is more common early in […]

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5 Situations Where You Definitely Need A Creative Business Lawyer®

Every business owner at one time or another needs legal advice.  While it may be tempting to turn to the Internet for your legal needs, there are three important instances when you will want to consult with a real live Creative Business Lawyer®: Entity Formation When you are ready to start your business, you will […]

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What Happens When a Goliath Takes Your Trademark

Terri Kelly, a mother of six who started her “second life” as an entrepreneur designing comfortable flip-flops, did everything right when she launched her company.  First, she designed a great product that addressed a market need.  She worked tirelessly to get her product into shops, boutiques and local stores.  And she trademarked her unique branding […]

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