For the love of your business

Articles to LIFT Your Life and Business

10 Reality Checks to Investigate Before Starting Your Own Business

Before you consider in a new startup, you should understand that there is quite some distance between a great idea and a great company.  As part of your due diligence, perform these reality checks before you spend your savings on starting something new: Are you ready for the entrepreneurial lifestyle? Entrepreneurship is not a get-rich-quick […]

Read More

6 Legal Snares That Can Sink Your Startup

Entrepreneurs often make up in enthusiasm what they lack in business experience, but passion alone is not enough to ensure the success of a startup.  If you’re starting a new business, you need to watch for the following six legal snares that could potentially sink your startup: Lease agreements. A commercial lease is much different […]

Read More

Lessons from Oprah on How to Protect Your Brand

When you hear the name “Oprah,” you think of one person.  Not only because the name itself is so unique, but also because billionaire entrepreneur and media mogul Oprah Winfrey has done such an outstanding job of protecting and promoting her brand. A recent article at Entrepreneur.com examined the legal strategies Oprah has employed to […]

Read More

Know the Difference Between a Name and a Trademark

Business owners should be aware of the difference between choosing a name for a new company and registering a trademark for your business and/or product.  The process of choosing a name for a company is necessary when creating a corporation or LLC (limited liability company). Once you have chosen a name, you should check your […]

Read More

Protecting Your New Business From Trademark Infringement Liability Exposure

Protecting Your New Business From Trademark Infringement Liability Exposure Choosing a name for your new business is an important decision that could have a major impact on your company’s profitability. Before choosing a name for your business (not necessarily your corporate name, the name of your limited liability company or partnership because those could be […]

Read More

How Your Employees’ Social Media Contacts Could be Protectable Trade Secrets

The question of whether an employee’s LinkedIn contacts can be considered trade secrets belonging to a former employer is a question currently before a Central California district court. In Cellular Accessories For Less, Inc. v. Trinitas, LLC, defendant David Oakes was a sales account manager for Cellular Accessories for Less, Inc., a company that sells […]

Read More

Top 10 Legal Tips for Entrepreneurs

If 2015 is the year you decide to strike out on your own and start your own business, there are some basic legal issues you need to take into consideration as part of your start-up planning. Here are our top 10 legal tips for entrepreneurs: Choose the right business structure. Most businesses start life as […]

Read More

How to Avoid a Trademark Infringement Dogfight

A New Jersey entrepreneur who sells organic dog treats under the label, “Snaks 5th Avenchew” has prevailed in her fight to keep the name after a short scrap with fashion retailer Saks Fifth Avenue. Carrie Sarabella, who sells her organic dog treats online and direct to retailers, received a cease-and-desist letter from Saks threatening litigation […]

Read More

How to Choose a Trademark That Will Stand the Test of Time and Trial

The purpose of a trademark is to differentiate a company’s goods or services in the marketplace. A trademark also represents an intangible asset in the form of consumer goodwill that has been assigned to the company through its history. In the legal realm, the words or symbols chosen to represent goods (trademark) or services (service […]

Read More

Can ALS Association Trademark the Ice Bucket Challenge?

Unless you’ve been hiding under a bucket this summer, it’s likely you’ve heard about the ALS Ice Bucket Challenge. If you haven’t yet been called on to donate or douse yourself with a bucket of icy water, you’ve certainly seen the thousands of videos of people far and wide — famous and not — gasping […]

Read More

How to Properly Structure a Founder’s Agreement for Your New Venture

How to Properly Structure a Founder’s Agreement for Your New Venture We are a nation of entrepreneurs, but we are also living in a litigious society, so if you are starting a new venture and there are other founders involved, a founder’s agreement is essential to protecting your fledgling enterprise.  Here are some tips on […]

Read More

Looking for a licensed Creative Business Lawyer®?