For the love of your business

Articles to LIFT Your Life and Business

4 Big-Time Benefits of Content Marketing You Shouldn’t Miss Out On

Content is king. If you’re business is involved with IT or digital media, you’ve undoubtedly heard this popular adage more than a few times. The phrase originally entered our lexicon when Bill Gates used it as the title of an essay he posted to the Microsoft website in 1996. In addition to the title, Gates […]

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Cryptocurrency Exchange Goes Bankrupt Over Owner’s Mistake

Last week, we discussed three potential scenarios in which poor estate planning can cripple your business. However, the damage described in those three hypotheticals pales in comparison to what recently happened in real life to the owner of one of Canada’s hottest new startups. Gerald Cotten launched the cryptocurrency exchange QuardigaCX a little more than […]

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The Grave Risks of Using DIY Legal Documents

Need instructions for replacing your car’s spark plugs? Want to learn HTML? Looking to find the route home with the least traffic? You can find all of that—and just about anything else—with a quick Google search. Indeed, the amount of information you can gain from the Internet is staggering. But just because you can find […]

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Friends With Benefits: Navigating Employer-Employee Friendships—Part 2

In the first part of this series, we offered three strategies to help you successfully navigate employer-employee friendships. Here, we continue with the final four.  Developing close bonds with your employees is all but inevitable. Indeed, being friendly with your team members can make the job more rewarding and enjoyable for everyone. But there’s a […]

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Friends With Benefits: Navigating Employer-Employee Friendships—Part 1

Because we spend so much of our lives working, it’s practically guaranteed that you’re going to develop close bonds with your employees. And this is a good thing. Having a friendly relationship with your team members based on mutual respect, care, and concern can make the job more enjoyable for everyone—and even boost performance and […]

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4 Questions to Ask Before Investing in a Franchise

If you’ve always dreamed of starting your own business, but find the idea of building an entire operation from scratch too daunting, you might consider investing in a franchise. Since you’re getting an already proven business model and brand, purchasing a franchise can make the start-up phase quite a bit easier. In addition to getting […]

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4 Legal Landmines to Avoid When Launching a Business

The whirlwind of excitement and activity surrounding the launch of a startup can feel overwhelming. You’re so focused on managing the day-to-day logistics of getting your business up and running, you often don’t have time to focus on the bigger picture. Because of this, it can be easy to overlook some perilous legal pitfalls that […]

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The Dirty Little Secret of Business Ownership No One Wants to Talk About

As an entrepreneur, you’re no doubt extremely talented and driven when it comes to your core product or service. Whether you develop smartphone apps, provide healthcare services, or brew craft beer, without a high level of confidence and passion for your particular trade, you probably never would’ve gone into business in the first place. On […]

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How California’s New Test to Classify Workers Impacts You

Correctly classifying workers as employees or independent contractors has always been tricky. Depending on the regulatory agency involved and whether you’re dealing with state or federal law, there are numerous different factors and tests that can apply to your decision. In April 2018, a ruling by the California Supreme Court added a new test to […]

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How to Protect Your Trademark in Foreign Countries

Globalization and digital technology have made the world seem like a much smaller place. And though the enhanced ability to reach international markets can be a major advantage for your business, it also opens up new complications with intellectual property rights. This is especially true when it comes to foreign trademark infringement. Trademarks are used […]

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Does Your Business Need Commercial Liability Umbrella Insurance?

Nearly every week, the news is filled with headlines announcing that some big company lost or was forced to settle a lawsuit for mega millions. While big-name corporations may be able to survive such litigation relatively unscathed, for small and medium-sized businesses, just a single lawsuit could sink your entire operation. Even if your company […]

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