Last week, we shared the first part of our series on cryptocurrency risks and scams, and if you haven’t read it yet, you can do so here. In part two, we discuss two more common traps for business owners to be wary of in their digital currency dealings.
If you are considering using cryptocurrency as an investment or to fund your business, talk with us first.
Because dealing with cryptocurrency can be a complex affair, online scammers have developed complicated cons similar to traditional pyramid and ponzi schemes. People have lost a lot of money in such scams, and unless you’re well-versed in the technology, they can be difficult to spot.
One giant red flag to watch for is giving your money to others who invest/trade for you, or if you only get paid when you recruit new members.
Also avoid buying upfront “packages” (The Gold Package) promising varying returns. And if you see the words “This isn’t a pyramid scheme” in the marketing materials, you may want to look a little more closely!
Unless you get to hold the keys to your private wallet containing your crypto directly or trade via a reputable exchange, like Coinbase, you very well could be dealing with a scammer. And while plenty of people will make money in cryptocurrency pyramid/ponzi schemes, many will lose. That could include you, or people you care about, if you get involved in crypto this way.
While new cryptocurrency can be created without any public investment or offering, many use an Initial Coin Offering (ICO) to fund their startup initiative. ICOs are basically IPOs (Initial Public Offerings) for cryptocurrency and a highly effective way to crowdfund vast sums of money extremely quickly. In fact, recent ICOs have raised millions of dollars in mere minutes.
This speed comes from the fact that ICOs are barely regulated—a good thing if you’re looking to raise money quickly and avoid the rigorous and time-consuming regulations involved with traditional capital raising. But it can bad, too, as the lack of regulation is a big neon welcome sign to scammers.
The lack of legal oversight has resulted in numerous fake ICOs being created by crypto con men, who go to great lengths to convince potential investors of their fake coin’s legitimacy. If you’re just getting started with cryptocurrency, it’s probably best to avoid ICOs until you really understand what you are investing in. In fact, that’s a good rule of thumb with any crypto investment, if you don’t understand the technology beneath it, start by learning that—and understand “what this crypto actually does”—before you invest. Contact us if you’d like help with that.
Of course, not all ICOs are fake, and if you’re tech-savvy, they can be quite lucrative. In fact, many tout ICOs as the future of venture capitalism and fundraising.
But no venture capitalist would ever fund a startup without proper vetting, and the same applies to cryptocurrency. Check the background of the people directly involved with the project and those serving as advisors. Use Google and social media like LinkedIn to verify these are real people with stellar reputations, and their advertised skills and knowledge match those found on online resumes and CVs. Like other business investments you make, be sure you understand what the cryptocurrency proposes to do and that you believe the team behind it can accomplish that goal.
And as with any type of investment, beware of deals that promise unrealistically high returns and/or just sound way too good to be true—that’s a good sign they are.
If you’re serious about making cryptocurrency a part of your business, take the next step in your education by contacting us as your Creative Business Lawyer®. With our trusted advice, we’ll help you navigate the numerous legal, insurance, financial, and tax issues that are part of the exciting new universe of digital currency.
In a future article, we’ll cover various ways to use cryptocurrency to fund and grow various aspects of your business. Look for that soon.